D2C X (AI-First D2C Growth Accelerator)
School of Marketing
Build, launch, scale, and automate a modern D2C brand using AI.
Build, launch, scale, and automate a modern D2C brand using AI, performance marketing, operations, and growth systems. 12 weeks of one-to-one live mentorship, working directly on your own brand from day one.
Program Details
- Duration: 12 Weeks
- Mode: Online (Live + Workshops + AI Labs)
- Level: Beginner to Advanced
- Next Intake: September 2026
- Application Deadline: 30 August, 2026
- Batch Start: September 2026
- Batch Size: 5 Students Max
- Certificate: D2C X Founder Certification
Program Highlights
- 12 Weeks 1-on-1 Live Mentorship: Personalized coaching working directly on your own brand from day one
- AI-First Curriculum: AI agents, automation, generative AI for images, videos, apps, and websites
- Shopify Store Development: Build and launch a high-converting ecommerce store end-to-end
- Meta & Google Ads: Live campaign setup, optimization, and scaling playbooks
- SOPs & Playbooks Included: Lifetime access to 100+ SOPs, 200+ marketing frameworks, and 500+ AI prompts
- Capstone & Certification: Launch your brand and receive your D2C X Founder Certification
Who Is This Program For
- Aspiring D2C Founders: Turn your product idea into a live, scaling D2C brand within 12 weeks.
- Ecommerce Brand Owners: Upgrade your existing Shopify store with AI, performance ads, and automation.
- Marketing Professionals & Startup Founders: Add AI-driven growth skills and launch your own brand alongside your career.
Curriculum
01. Week 1 — Product Discovery, Market Research & Product Moats
- AI Product Research using Perplexity AI: validating demand and identifying opportunities at speed
- Market Gap Analysis with AI: uncovering underserved niches and unmet consumer needs
- Consumer Psychology & Demand Validation: pain points, motivations, and buying triggers
- Competitor Intelligence with AI tools: reverse-engineering successful D2C brands
- Product Moats: Brand, Pricing, Community, Technology, and AI Moats that create lasting defensibility
- AI Research Lab: Perplexity AI, ChatGPT, and Claude for structured market research workflows
02. Week 2 — Branding, Positioning & Offer Creation
- Brand Strategy & DNA: defining your brand values, personality, and long-term positioning
- Positioning & Category Design: owning a distinctive angle in a competitive market
- Storytelling & Premium Branding: crafting a founder narrative that converts on pages and ads
- Offer Engineering & Pricing Psychology: bundles, upsells, guarantees, and perceived value optimization
- AI Studio: generate brand names, logos, packaging concepts, tone of voice, and copy with AI
- Tools: Claude, ChatGPT, Midjourney, Flux for complete AI-powered brand identity creation
03. Week 3 — Ecommerce Website, UX & Conversion Optimisation
- Shopify Mastery & Store Architecture: theme setup, homepage, collections, and product pages
- CRO & Landing Pages with AI: building high-converting pages using data and AI-generated copy
- Heatmaps & User Journey Analysis: understanding visitor behaviour and fixing friction points
- Mobile & Checkout Optimization: reducing abandonment and maximising conversion across devices
- Technical SEO & Core Web Vitals: ensuring your store ranks and loads at professional speed
- AI Lab: generate landing pages, UI designs, and product images with Flux and Midjourney
- Tools: Shopify, Claude Code for custom development, Higgsfield for design
04. Week 4 — Organic Growth Engine
- Social Media Strategy: building a presence across Instagram, YouTube, LinkedIn, TikTok, and Pinterest
- Content Strategy with AI: platform-specific calendars and scalable content systems
- Viral Frameworks & UGC: creating content that spreads and drives organic acquisition
- SEO Strategy with Surfer SEO: keyword research, content briefs, and on-page optimization
- AI Content Studio: generate reels, shorts, blogs, and captions with HeyGen and Claude
- Influencer Marketing & Outreach: sourcing creators, briefing, and measuring ROI
05. Week 5 — Performance Marketing Mastery
- Meta Ads: AI creative testing, Advantage+ campaigns, and the Andromeda strategy for scale
- Google Ads: Search, Shopping, Performance Max, YouTube, and Demand Gen for D2C brands
- Analytics: GA4, GTM, and Triple Whale for real-time metrics and attribution
- AI Ad Lab: generate creatives, headlines, and video scripts with Claude and Midjourney
- Attribution & ROAS Tracking: understanding multi-touch attribution and scaling profitable campaigns
06. Week 6 — AI Creative Studio
- Image Generation: Midjourney, Flux, and Ideogram for brand-consistent product imagery
- Video Generation: HeyGen, Runway, Kling, and Veo for ads, reels, and product demos
- Audio AI: ElevenLabs for voiceovers and AI music for brand content
- Design AI: Canva AI and Figma AI for rapid brand asset production
- Product Photography & Lifestyle Images with AI: studio-quality visuals without a photoshoot
- AI Commercials & UGC Videos with HeyGen: create spokesperson videos and virtual UGC at scale
07. Week 7 — AI Agents & Business Automation
- Customer Support Agent with Claude: build an autonomous agent that handles FAQs, returns, and escalations
- Sales Agent & Lead Qualification: automate outreach, qualification, and follow-up sequences
- Marketing Agent & Email Automation: autonomous campaign execution and list management
- Research Agent with Perplexity AI: continuous competitor monitoring and market intelligence
- SEO Agent with Surfer SEO: automated content audits, keyword tracking, and brief generation
- Finance & Inventory Agents: automated alerts, forecasting, and procurement workflows
- No-Code Automation: Make, n8n, and Zapier to connect your entire business stack
- Build 10 Business AI Agents: end-to-end agent builds you deploy live during the program
08. Week 8 — Customer Lifecycle, CRM & Retention
- Customer Journey & Loyalty Programs: mapping lifecycle stages and designing repeat purchase engines
- CRM Segmentation & Email Marketing: welcome flows, post-purchase sequences, and win-back campaigns
- WhatsApp & Push Notifications: compliance, timing, and high-converting message frameworks
- AI Retention: predictive LTV modelling, churn prediction, and intervention triggers
- Personalization & Recommendation Engine: AI-powered product recommendations and dynamic content
- Tools: Triple Whale for customer analytics, cohort analysis, and retention dashboards
09. Week 9 — Operations, Supply Chain & Marketplace Scaling
- Inventory Management & Procurement: reorder points, supplier negotiation, and stockout prevention
- Quality Control & SOP Creation: building systems that maintain standards without founder involvement
- Logistics & RTO Reduction: fulfilment strategy, 3PL selection, and reducing returns
- Marketplace Scaling: Amazon, Flipkart, Myntra, Nykaa, Blinkit, and Zepto expansion strategies
- AI Operations: demand forecasting and inventory prediction using AI-powered analytics
- Supply Chain Automation: connecting suppliers, warehouse, and logistics with automated workflows
10. Week 10 — Scaling Beyond ₹1 Crore
- Leadership & Hiring with AI: using AI to screen candidates, build job descriptions, and onboard faster
- Org Structure & KPI Management: building the team and metric system that scales with you
- Finance & Unit Economics: cash flow, contribution margin, working capital, and funding readiness
- Fundraising & Investor Pitch with Claude Code: building data-driven pitch decks and financial models
- Personal Branding & Founder Content: building authority as the face of your brand
- AI CEO Dashboard with Triple Whale: centralised visibility across all brand metrics in real time
11. Week 11 — Omnichannel Growth & International Expansion
- Offline Growth & Retail Expansion: entering new channels without over-extending the brand
- Global Expansion & Cross-Border Ecommerce: choosing markets, compliance, and localisation
- International Logistics & Market Selection: shipping strategy, duties, and fulfilment partners
- Amazon Global Selling & Shopify Markets: expanding your store to international buyers
- AI Business Intelligence & Predictive Analytics: forecasting revenue and identifying growth levers
- Advanced Growth Systems with AI: systematic, data-driven scaling at the brand level
12. Week 12 — D2C X Founder Capstone & Business Launch
- Build a Complete AI-Powered D2C Brand: product research and validation using Perplexity AI
- Brand Identity System with AI: logo, packaging, tone of voice, and visual system using Midjourney
- Shopify Store with Claude Code: fully functional, conversion-optimised store built end-to-end
- High-Converting Landing Pages with Higgsfield: AI-generated pages tested and live
- Complete Creative Library with HeyGen and Midjourney: ads, reels, lifestyle images, and videos
- Meta & Google Campaigns with AI: live campaigns with AI-generated creatives and optimised targeting
- SEO & Content Engine with Surfer SEO: optimised product pages and a 90-day content roadmap
- AI Sales & Support Agents with Claude: deployed and handling real customer interactions
- CRM & Retention System with Triple Whale: segmented audiences, automated flows, and analytics
- Marketplace Launch: live listings on Amazon or Flipkart with optimised content
- Operations SOPs, Finance Dashboard, and 12-Month Growth Roadmap
- Final Investor Demo Day: present your brand, traction, and plan to mentors and investors
Learning Experience
- Weeks 1–2: Product & Brand Strategy — Product discovery, market research, branding, positioning, and offer creation
- Weeks 3–4: Store & Growth Engine — Shopify build, UX optimization, CRO fundamentals, and organic growth launch
- Weeks 5–6: Paid Ads & AI Creative — Meta & Google Ads campaigns, AI creative studio for images and videos
- Weeks 7–8: AI Automation & CRM — AI agents, no-code automation, customer lifecycle, email & SMS retention
- Weeks 9–10: Operations & Scaling — Supply chain, marketplace expansion, scaling to ₹1 Crore revenue
- Weeks 11–12: Omnichannel & Capstone — International expansion, D2C X Founder Capstone, and brand launch day
Instructor
Shaiphali Saxena, Executive Growth Advisor & Fractional CMO
Shaiphali Saxena is an Executive Growth Advisor, Fractional CMO, entrepreneur, and speaker who helps founders build marketing systems that drive measurable business growth. Her work combines strategic leadership with practical execution across AI, customer acquisition, conversion optimization, business positioning, and marketing transformation. She has worked across entrepreneurship, education, branding, and digital growth, giving her a unique perspective on scaling businesses in competitive markets.
Experience: 15+ Years
Specialization: AI, Marketing & Business Growth
- India's 40 Under 40 Business Leader
- Advisory Leadership Experience
- Speaker on AI, Marketing & Business Growth
- Featured in YourStory, ANI, Insights Success & Leading Business Publications
Career Outcomes
- D2C Brand Founder — Salary: Own Equity; Path: Side Project → Full-time Brand → Scale to ₹1Cr+; Industries: Consumer goods, Beauty, Fashion, Food
- Performance Marketer — Salary: ₹6L – ₹24L / yr; Path: Media Buyer → Head of Growth → CMO; Industries: D2C brands, Agencies, Startups
- Growth Marketer — Salary: ₹5L – ₹20L / yr; Path: Growth Analyst → Growth Lead → VP Growth; Industries: E-commerce, SaaS, Consumer brands
- Ecommerce Manager — Salary: ₹5L – ₹18L / yr; Path: Ecom Exec → Ecom Manager → Head of Ecom; Industries: Retail, D2C, Marketplace brands
- Brand Strategist — Salary: ₹5L – ₹22L / yr; Path: Brand Exec → Brand Manager → Brand Director; Industries: Agencies, FMCG, D2C startups
- AI Marketing Consultant — Salary: ₹8L – ₹40L / yr; Path: Freelance → Boutique Agency → Consulting; Industries: Cross-industry AI transformation
- Marketing Agency Owner — Salary: Variable; Path: Freelancer → Agency → Multi-client studio; Industries: Performance, Social, AI creative
- Shopify Consultant — Salary: ₹4L – ₹20L / yr; Path: Developer → Store Strategist → Agency Partner; Industries: Ecommerce, Shopify ecosystem
Student Projects
- Live Shopify store launch
- Meta Ads campaign (₹5,000 budget)
- AI Creative Ad set (10 variations)
- Email automation flow build
- Brand identity system (AI-designed)
- AI Agent for customer support
- Google Shopping campaign setup
- D2C X Founder Capstone presentation
Fees & Financing
Course Fee: ₹90,000 (regular ₹1,20,000)
Early Bird Founder Scholarship — Save ₹30,000. Available to the first 4 registrations.
What's Included
- 12 weeks of one-to-one live mentorship
- Lifetime access to templates, SOPs & playbooks
- Capstone project & founder certification
- Weekly business reviews & personalized coaching
- Full course access, all modules & live sessions
Admission Process
- Apply Online: Submit your application with your brand idea or business background
- Strategy Call: One-on-one call to assess your goals and brand opportunity
- Program Fit Review: We confirm the program aligns with your specific business stage
- Enrollment: Confirm your cohort seat with the registration fee
- Onboarding: Access your platform, meet your mentor, and receive your welcome kit
Frequently Asked Questions
What is the course duration?
D2C X is a 12-week AI-first D2C growth accelerator with weekly one-to-one live mentorship sessions, AI labs, workshops, and a final capstone demo day.
What is the pricing and scholarship offer?
The regular program fee is ₹1,20,000. With the Early Bird Founder Scholarship you pay only ₹90,000 — a saving of ₹30,000. This scholarship is available to the first 4 registrations only.
How many students get the scholarship?
The Early Bird Founder Scholarship is strictly limited to the first 4 registrations per cohort. Once 4 seats are claimed at the scholarship price, the fee reverts to the regular ₹1,20,000.
What payment options are available?
We offer flexible payment options including EMIs on credit cards and instalment plans through a secure payment gateway. A dedicated admission counsellor will help you choose the right plan.
What will I learn?
You will learn AI-first D2C brand building end-to-end: product research, brand identity, Shopify store development, Meta and Google Ads, SEO, email and CRM automation, AI agents, operations, and scaling beyond ₹1 Crore — all applied live on your own brand.
Are classes live or recorded?
All mentorship sessions are live and one-to-one. You also get lifetime access to templates, SOPs, playbooks, and session recordings for replay and reference.
Will I get a certificate?
Yes. On completing the program and your capstone, you receive the D2C X Founder Certification from Levi X Academy.
What are the technical requirements?
You need a laptop, a stable internet connection (minimum 5 Mbps), and accounts on the tools covered (Shopify, Meta, Google Ads, Claude, etc.). Your mentor will guide you through setup during onboarding.
How do I enroll?
Click "Apply Now" or "Download Brochure" on this page, submit your details, and our admission counsellor will contact you within 24 hours to schedule a strategy call and confirm your cohort seat.
What tools will I learn?
You will master 16+ AI and growth tools including Shopify, Meta Ads, Google Ads, ChatGPT, Claude Code, Midjourney, Higgsfield, HeyGen, Triple Whale, Surfer SEO, Perplexity AI, Klaviyo, Make, Google Analytics 4, Canva AI, and Notion AI.
Do I need to have a product or business idea already?
Having a product idea is helpful but not required. Week 1 covers product discovery from scratch. If you already have a business, we will work directly on scaling it.
Is this program suitable for someone with no marketing experience?
The program is designed for intermediate to advanced learners. Basic familiarity with digital marketing or ecommerce is recommended. Absolute beginners may need to complete a short pre-course prep to get the most from the curriculum.
How is this different from an online course I can watch at my own pace?
D2C X is a 1-on-1 mentorship program, not a pre-recorded video course. You work live with your mentor on your own brand every week, receive personalised feedback on your actual campaigns and store, and build real results — not just knowledge.
What is the Early Bird Founder Offer?
The regular program fee is ₹1,20,000. The Early Bird Founder Scholarship brings this down to ₹90,000 — saving you ₹30,000. This scholarship is available to the first 4 registrations only.
Will I have a working Shopify store and live ad campaigns by the end?
Yes. By week 12 you will have a live Shopify store, active Meta and Google Ads campaigns, email automation flows, AI-powered content systems, and a completed Founder Capstone — all built on your own brand.
Can I do this while working a full-time job?
Yes. The program is designed for founders and professionals with busy schedules. Weekly 1-on-1 sessions are flexible and scheduled around your availability. Most students commit 8–10 hours per week outside of live sessions.
What kind of results can I expect?
Results depend on your product, budget, and execution. Students who fully commit typically see their first sales within the first 30 days, build a functioning marketing system by week 8, and launch or relaunch their brand at the Week 12 capstone. Mentorship is designed to maximise your specific outcome.
How to Enroll
To enroll in D2C X (AI-First D2C Growth Accelerator), submit your application online. An admission counsellor will contact you within 24 hours to discuss your goals and confirm your batch. Contact Levi X Studio at +91-9376831057 or theacdm41@gmail.com.